Marketing is a dynamic course that focuses on understanding customer behavior, creating strategies for product promotion, and enhancing business growth. It combines creativity and analytical skills to help businesses effectively communicate their value to customers.
If you are interested in pursuing a career in Marketing, this guide provides a detailed list of universities offering Marketing and related programs for the 2025/2026 academic session, admission requirements, and career opportunities.
What is Marketing as a Course?
Marketing is the study of strategies used by organizations to promote their products and services. It involves understanding customer needs, designing effective advertising campaigns, and ensuring customer satisfaction. The course covers various areas, including branding, sales management, digital marketing, and market research.
This program is ideal for students who are interested in business, communication, and creativity. Graduates often work in industries like advertising, public relations, and e-commerce.
For students interested in broader communication-focused courses, consider universities offering Mass Communication.
Why Study Marketing in Nigeria?
Marketing is a highly relevant course in Nigeria’s growing economy. Studying Marketing in Nigerian universities provides students with skills to excel in both local and international markets. Key benefits include:
- Wide Career Opportunities: Marketing graduates are in demand in almost every industry, from retail to tech.
- Practical Skills: Marketing programs in Nigeria emphasize hands-on learning, such as internships and case studies.
- Affordable Education: Nigerian universities offer quality education in Marketing at reasonable tuition fees.
If you are considering a related field, you might also explore universities offering Business Administration or Entrepreneurship.
List of Nigerian Universities Offering Marketing
Below is a comprehensive list of universities offering Marketing and related programs for 2025/2026:
Available as Marketing
| University Name | Program Offered |
|---|---|
| Akwa Ibom State University of Technology | Marketing |
| Al-Hikmah University | Marketing |
| Babcock University | Marketing |
| Baze University | Marketing |
| University of Benin (UNIBEN) | Marketing |
| University of Calabar (UNICAL) | Marketing |
| Crawford University | Marketing |
| Christopher University | Marketing |
| Edwin Clark University | Marketing |
| Gregory University | Marketing |
| University of Lagos (UNILAG) | Marketing |
| Redeemer’s University | Marketing |
| Salem University | Marketing |
| Tansian University | Marketing |
| Western Delta University | Marketing |
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Available as Marketing and Advertising
| University Name | Program Offered |
|---|---|
| Ajayi Crowther University | Marketing and Advertising |
| Veritas University | Marketing and Advertising |
Available as Public Relations and Advertising
| University Name | Program Offered |
|---|---|
| Kwararafa University | Public Relations and Advertising |
Admission Requirements for Marketing
To study Marketing or related programs in Nigeria, candidates must meet the following requirements:
- O’Level Results: Five credits in English Language, Mathematics, Economics, and any two other relevant subjects.
- JAMB UTME Subject Combination: English Language, Mathematics, Economics, and one other relevant subject.
- Post-UTME Screening: Candidates must meet the university’s cut-off mark and pass the screening process.
Check the JAMB subject combination for Marketing for more details.
Career Opportunities in Marketing
Graduates of Marketing have diverse career opportunities, including:
- Advertising: Creating campaigns to promote products and services.
- Public Relations: Managing an organization’s public image.
- Digital Marketing: Promoting products online through social media and e-commerce platforms.
- Sales Management: Overseeing sales teams and strategies to drive revenue.
For students interested in similar fields, explore universities offering Communication Arts or Media and Communication Studies.
FAQs
What is the difference between Marketing and Public Relations?
Marketing focuses on promoting products and services, while Public Relations deals with managing the image of an organization.
Can I specialize in Digital Marketing during my undergraduate program?
Many universities now include digital marketing as part of their Marketing curriculum, preparing students for modern trends.
Which university is best for studying Marketing in Nigeria?
Top universities include the University of Lagos, University of Benin, and Babcock University, which offer comprehensive programs in Marketing.
Conclusion
Marketing is an exciting and versatile course that prepares students for a wide range of career opportunities. With programs offered by top universities like the University of Lagos, University of Benin, and Babcock University, students can gain the skills needed to succeed in this dynamic field.
Choose a university that fits your career goals, meet the admission requirements, and begin your journey toward a rewarding career in Marketing. Share this article with friends who might find it helpful!